In-store animated installations and live motion capture booth at the Puma flagship store for the League of Legends World Championship 2022, in partnership with Gen-G E-sports.
Utilizing Kinect based motion capture with Unreal Engine, the booth allowed visitors to the store to put themselves in the shoes of avatars for each of the Gen-G team members, and were able to record dances and play with custom reactive particle effects corresponding to player movement. Custom shaders and post processing effects were used in otder to capture the illustrative qualities of Turtleboat’s key art and designs.
Production: OK COOL Studios
Creative Direction: Marilyn Hue, Robert Gotham
Technical Direction: Daniel Mangosing
Art Direction: Ned Stasio
Illustration: Turtleboat
Utilizing Kinect based motion capture with Unreal Engine, the booth allowed visitors to the store to put themselves in the shoes of avatars for each of the Gen-G team members, and were able to record dances and play with custom reactive particle effects corresponding to player movement. Custom shaders and post processing effects were used in otder to capture the illustrative qualities of Turtleboat’s key art and designs.
Production: OK COOL Studios
Creative Direction: Marilyn Hue, Robert Gotham
Technical Direction: Daniel Mangosing
Art Direction: Ned Stasio
Illustration: Turtleboat